The new Deem required a strong logo mark and a compelling story. The marketing team worked with an experienced logomark designer and digital agency to create a suite of assets that embodied the brand and connected with customers. The reversed "e" logo embodies Deem's mission of supporting the four constituents of corporate travel and representing the forward moment of aircraft wings.
GBTA Convention Presence
The GBTA Convention is the largest corporate travel event in the U.S. The marketing team invested heavily in a coordinated presence, including: expo floor, customer video interviews, media sessions, hosted town hall and education panels.
Deem Content Creation
The marketing team invests heavily in targeted content across multiple channels.
MasterCard tasked the Northstar marketing team to create a thought leadership series targeted at the corporate travel industry. The team worked with a design agency and production company to create the IN: Business Travel platform, including a website, blog and video content.
The Young Leaders Summit
The Phocuswright Conference audience was lacking diversity in gender and age - it was a conference center full of old white guys! I pulled together a small team and created The Young Leaders Summit - a group of 35 travel professionals under the age of 35. They participate in a specialized program at The Phocuswright Conference, including group activities, guest speakers and networking. The program has changed the face of the larger conference - bringing people from around the globe, women and young entrepreuenrs to the event.
Global Travel Marketplace
Northstar launched a series of new events targeted at high-level travel agents. The event needed to stand out in an already crowded market.
Phocuswright's core mission is future looking. They needed a modernized brand that still reflected it's history and the authority.
Phocuswright was looking to extend it's event expertise into the European market. The brand and design required a more inclusive and conversation touch than the U.S. entity.
CruiseWorld Identity Rebrand
Cruiseworld was an old and stagnant brand. The team works with an agency to modernize and globalize the suite of assets.