ASPEN SNOWMASS VACATION PLANNER
Winner of an American Advertising Federation Suncoast Gold ADDY Award
This is an annual project between the Aspen Chamber, Stay Aspen Snowmass and Town of Snowmass Village. Our team worked with Miles Media to create a piece that captured the spirit of both Aspen and Snowmass, while still highlighting their distinctive features. This brochure is distributed to 100,000 people and is tied to a direct marketing campaign including postcards and email, an online e-book and a dedicated website. Web traffic increased 57% from 2007 to 2008 and overall summer bookings stayed flat - a huge achievement in a declining travel market.
STAY ASPEN SNOWMASS WEBSITEwww.stayaspensnowmass.com
Our team revamped the Stay Aspen Snowmass website to optimize dynamic features, such as a photo gallery and live rate queries, integrated the website with the custom booking engine and upgraded the search functionality. Many portions of the site were also translated into German, Spanish and Portuguese. From 2006 - 2009 the website ranked number one for priority keywords and generated more than a million dollars in revenue for the agency.