Tahnee Perry

Strategically minded, results-focused marketing specialist

Video and Stage Appearances

 

Tahnee Perry reports on day 1 of The Phocuswright Conference: Daily Buzz video highlights

Tahnee Perry reports on day 2 of The Phocuswright Conference: Daily Buzz video highlights

A recap of Day 3 at the Phocuswright Conference 2014

Tahnee Perry, group marketing director explains the Ski Traveler Study

Tahnee Perry explains the Young Leaders Summit at The Phocuswright Conference

Tahnee Perry interviews the former president of Groupon at The Phocuswright Conference

 

ABOUT PHOCUSWRIGHT

A Phocuswright market survey revealed prospects were unfamiliar with the company's research and event offerings. We partnered with a digital agency to produce a series of videos that explained Phocuswright's products and services. The series was unveiled at The Phocuswright Conference and distributed through the corporate website, via social media sites and YouTube. The campaign was a contributor to sales growth of 17%.

THE PHOCUSWRIGHT CONFERENCE

www.phocuswrightconference.com

I directed The Phocuswright Conference marketing efforts and implemented a series of new strategies, including a microsite, print and online advertising, social media and video. Ticket registration sales increased 37% in 2010 and 2011 sales grew 17%.

 

Cult of Context: 2013

Chaos Calls: 2010

PHOCUSWRIGHT RESEARCH

www.phocuswright.com

Phocuswright Research branding was languishing without a dedicated focus. We partnered with The Creative Alliance and embarked on a discovery and strategy project to determine a bold look for Phocuswright Research. The resulting design builds a strong visual identity for the brand. Early indicators show a positive reaction from prospects and clients.