Expanding The Phocuswright Brand
A Phocuswright market survey revealed prospects were unfamiliar with the company's research and event offerings. The marketing team partnered with a digital agency to produce a series of videos that explained Phocuswright's products and services. The series was unveiled at The Phocuswright Conference and distributed through the corporate website, via social media sites and YouTube. The campaign was a contributor to sales growth of 17%.
Phocuswright Research branding was languishing without a dedicated focus. We partnered with The Creative Alliance and embarked on a discovery and strategy project to determine a bold look for Phocuswright Research.