Tahnee Perry
 

"Great stories happen to those who can tell them."

Ira Glass.

 
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tahnee perry

BIO

Strategically minded, results-focused marketing executive with more than 15 years of marketing and travel industry experience. Flair for developing creative vision with translation to successful implementation. Fosters passion for excellence in execution and builds high-performance teams. 

Analytical, enthusiastic and self-motivated leader. Able to work in a variety of settings, eager to learn, enjoys a challenge. Special talent for translating complex constructs into compelling campaigns and crafting irresistible user experiences.

Specialties:
Building diverse teams of marketing professionals, programers and designers
Strategic analysis and planning - balancing intuition & data
Managing complex project and campaign timelines
Delving into new technologies and trends

Highlights: 
Leading the rebranding of corporate travel Saas platform, Deem
Strategizing and creating compelling content to engage Deem audiences and stakeholders
Leading the marketing strategy and execution of The Phocuswright Conference
Representing Phocuswright on stage at global speaking opportunities
Leading the rebranding effort for Phocuswright, CruiseWorld and Global Travel Marketplace
Growing the Northstar Travel Group marketing team from five to 12 team members
 

 

 

 

“Make it simple, but significant.”

Don draper.

 
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BACKGROUND

Specialties: strategy and analytics, branding, social engagement and advertising, product marketing, web site and e-commerce development, digital technologies and lead generation

  • Strong leader with more than 15 years of experience managing highly productive marketing teams 
  • Unique mix of experience that includes traditional life cycle marketing and get-it-done guerrilla marketing
  • Understands the competitive marketplace, technology, innovations and trends in the travel and media industries

EXPERIENCE

Guest Lecturer, Stanford University
Stanford, CA |Jun 2017 – Present 

  • Guest lecturer for continuing studies program: Go-to-Market Strategies and Tactics for Entrepreneurs

 

Vice President, Marketing | Deem
San Francisco, CA | Jan 2017 - Current

  • Define and execute marketing strategy
  • Create engaging content and compelling campaigns
  • Develop growth strategies and execute measurable campaigns
  • Collaborate with product teams on product marketing development, customer engagement and communication
  • Partner with sales organization on sales lifecycle development, asset creation and process 
  • Design, create and maintain all marketing assets, including website, sales tools, social media, blog, white papers and case studies
  • Media, association, and industry relations
  • Event management
  • HIGHLIGHTS: Leading the rebranding of Deem, launching the Deem Work Fource platform and overhauling the lead generation process and flow to generate 67% growth in MQLs

 

Vice President, Marketing | Northstar Travel Group
New York, NY | 2013 - 2016

  • Work with executive suite to define product and audience marketing vision
  • Define marketing strategy and lead marketing/communications teams for Travel Weekly, Travel weekly Asia, Travel Weekly China, TravelAge West, Business Travel News, Phocuswright and Web in Travel
  • Partner with business leaders and sales teams to develop custom campaigns and solutions
  • Collaborate with design group and agencies on development of all branding, digital assets, sales materials and collateral
  • Explore new technologies and trends in digital marketing and media
  • Onboard new acquisitions and develop marketing partnerships
  • Lead product development and marketing teams
  • HIGHLIGHTS: Leading the rebranding of CruiseWorld, Phocuswright and Travel Weekly China, launching three new events in two years, speaking at Phocuswright Europe, TBEX and ITB, growing the Northstar Travel Group revenue 21% (2009 - 2014), nurturing and growing the Travel Group marketing team

 

Director, Marketing | Phocuswright
New York, NY | 2009 - 2012

  • Define marketing strategy, plan and budget: audience acquisition and retention, targeting, email, video, social media, public relations, advertising, brand, database management, SEO
  • Lead the marketing and technology teams
  • Develop creative concepts for diverse marketing campaigns
  • Develop and implement new technologies: website, mobile, tablet, marketing automation
  • Develop partnerships, manage agency relationships and run special programs
  • HIGHLIGHTS: Interviewing the President of Groupon at The Phocuswright Conference, breaking conference registration record by 37% in 2011. Creating and leading the Young Leaders Summit program.

 

Director, Marketing and Technology | Stay Aspen Snowmass
Aspen, CO | 2007 - 2009

  • Lead the marketing/technology teams and encourage optimal levels of productivity
  • Develop creative concepts for diverse marketing campaigns to increase profit margins
  • Define marketing/technology vision and strategy, including print/online advertising, brand identity, events, public relations, web analysis, SEM and SEO
  • Direct creative/technology projects and manage budgets of up to a million dollars
  • Develop new technologies, including website, mobile applications, phone and server software/hardware
  • Consolidate community partners for joint projects 
  • Work with a diverse set of clients and suppliers involved in complex technologies
  • Conflict management and resolution
  • HIGHLIGHTS: Winning the Gold Addy award for the Aspen/Snowmass vacation planner and increasing website traffic by 57% in 2008

 

National Sales Manager | Aspen Skiing Company

Aspen, CO | 2002 - 2007

  • Manage and direct efforts to achieve sales and profit goals within a geographic territory
  • Coordinate marketing efforts including direct mail, collateral, advertising, and website design
  • Responsible for sales strategy and budget, including annual marketing/sales plan
  • Lead project teams and sales staff 
  •  Event planning, promotion and execution
  • HIGHLIGHTS: Increasing group sales 27% in 2005 and 15% in 2006, winning three major council RFPs in four years

 

Communications Manager | Totalcare Industries

Canberra, Australia | 2000 - 2002

  • Research projects such as market analysis and customer service
  • Manage media correspondence including press releases, events and interviews
  • Develop corporate publications and coordinate corporate events such as the annual charity ball
  • HIGHLIGHTS: Working with the sponsored team of athletes with a disability and managing the press efforts during the 2000 Paralympics
 

“Never stop testing.”

David Ogilvy.

 
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EDUCATION

University of Canberra, Australia

BA in Communications, Public Relations (Minor in Marketing) | 1998 - 2001

ASSOCIATIONS

WINiT, Measurement Co-chair | 2014 - 2016 & Treasurer | 2016 - current
Citizen Grant Review Committee, Board Member | 2007 - 2009
Aspen Young Professionals, Member | 2007 - 2009
SkiTops Association, Member | 2002 - 2009
Roaring Fork Leadership, Alumni | 2004 - Present

SOFTWARE SKILLS

Microsoft Office, Salesforce, HTML, Squarespace, Google Analytics and Omniture, imovie, Marketo, Salesloft, ZoomInfo, Atlassian

INTERESTS

Skiing, running, writing, photography, reading, hiking, diving, public speaking

 

Say hi.

 
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